Abstract – AOCRJ-V5I2P1

Identification of Drivers Affecting the Performance of
Different Format of Retailers

Vinayak A. Drave
Department of Industrial and Management Engineering,
Indian Institute of Technology, Kanpur

Prof. R.R.K.Sharma
Department of Industrial and Management Engineering,
Indian Institute of Technology, Kanpur

Abstract:
The aim of this paper is to identify the key drivers, i.e., enablers and disablers, which affect the functionality of and working of different format of retailers (physical stores and e-tailers). They are further classified with respect to the kind of retailers in order to have a deep understanding of the effect (positive / negative) in their presence and absence. The challenge also lies in understanding of these drivers and to control them. For that purpose dynamic SCOR Model is used as a key tool which ensures the sustainable performance for different kind of retailers. Literature review is used to identify various retail formats. Also, secondary data is used to cover the large range of retailers who cater in the vast array of Indian market. Different drivers are identified after exhaustive literature survey. Based on the theoretical analysis this study developed interesting hypothesis relating to e-tailers, drivers, flexibility, organizational structure, outsourcing and supply chain evaluation. This paper undertakes an empirical investigation to
verify the framework presented.

Keywords: Enablers, Disablers, Brick and Click, Brick and Mortar, Multi-commodity retailers, Single-commodity retailers, Organizational Structure, Supply Chain evaluation, SCOR Model, dynamic SCOR Model, Balance Score Card, Retail formats


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