Abstract – AOCRJ-V4I4P4

Yemen Crisis and Media Coverage

Asad ullah Khalid
Faculty Member- American University in the Emirates

Maya Said
Assistant Professor-American University in the Emirates

Abstract:
We live in the era of globalization, when every citizen of the world is open to information and crisis of information at the same point in time. Mass media which includes traditional media and social and new media as well, is the only main source of information for 7 billion people of the world. Media is not only a source of information but it also any person or organization can gain a positive or negative impact through the coverage of media. It also shape the opinion of the society towards a certain issue political or social , before we use to know only one side of the story the one the government use to give , now a days we have different aspects and perspective to the same story or crisis whether through private media in the same country or international media.
This paper is to show how media shape the public opinion towards a crisis by the space of coverage and which side of the story it represents. We examined how the Pakistani media and gulf media dealt with the Yamane crisis. We observed two of the most leading newspapers in Pakistan and the gulf news in the United Arab Emirates. In this research we are mainly concerned about the print media and its impact on readers’ perspective. Since media covers communication channels that transmit, shape or promote messages, it plays a major role in the societies. Marshall McLuhan propounded that media affects the society not only by the content delivered through it, but also by its own characteristics. These characteristics engage an audience and influence it. McLuhan also mentioned that media is languages, with their own structures and systems of grammar, which we can study and analyze. Also, the effects of media come from the way they continually shape and re-shape the way individuals, societies, and cultures perceive and understand the world.
With the increase of technology and huge flow of information from different resources with questionable creditability in most of them, the reader depends on the media he trusts more and when this media keep on reflecting certain image, he accepts it as the truth and builds his beliefs and perception around that image. Media and its impact on readers in a crisis situation When a crisis raises, media is the key player to influence the way a reader reacts to that crisis, according to this media’s agenda. Since media are the main sources of information that we receive about the world, a planned input regarding how to face the crisis; how to drive the public opinion towards the crisis; by how much coverage and what is the frame or pattern it is presented in, as well as the length of time for which it has been covered with the prime importance i.e. from 28 March 15, to 15 April 15, will be covered. market.

Full Text (PDF)

open access logo

Courtesy Peter Suber

Volume 5

         Issue III
         Issue II
         Issue I

Volume 4

         Issue IV
         Issue III
         Issue II
         Issue I

Volume 3

         Issue IV
         Issue III
         Issue II
         Issue I

Volume 2

         Issue IV
         Issue III
         Issue II
         Issue I

Volume 1

           Issue I

Strategic Partners

Universities and Libraries

                           

Conference Partners

           

Feel free to contact : contact@aocrj.org

Publisher: Research Centre of Resource Mentors (RCRM), Pakistan.

Address: 604 Q Block Model Town, Lahore, Pakistan
ISSN; 2305-865X