Abstract – AOCRJ-V3I11P2

Supply Chain Management – A Multidisciplinary Approach
for Competitiveness in Volatile Times

Mag. Klaus Venus
Partner of Ifl-Consulting, a Management Consulting Group

Abstract:
Purpose – The purpose of the paper is to investigate how supply chain management (SCM)can help organizations to stay competitive or improve competitiveness. Especially in volatile timesthis is a key question? What we have seen is volatility through price movements of resources (GSCI-Index changed from 2007 till 2010 by more than 300%), shipments (Baltic dry-Index), currencies (EUR/$), and earthquakes like Japan or political turmoil like Middle East and North Africa.Understanding as well how Supply Chain Management theory has to change, as it was mainly developed during less volatile times and what impact this has on SCM implementation? Design/methodology/approach – Quantitative and qualitative, survey based research was carried out with 16 Austrian industry companies. The questions were done by interviews only with SCM or operations professionals.
Using interviews has the advantage that more detailed questions can be asked. The questionnaire is semistructured and covers the areas of customer orientation, supply chain maturity in terms of organization, strategy, practices, processes and performance management, leadership in terms of how SCM-managers get supported by the organization, supply chain, financial performance, customer satisfaction and competitive differentiation. Statistical analysis combined the use of descriptive statistics and factor analysis to see which of the factors has the biggest influence on success.
Findings – Empirical results indicate a strong and positive statistical relationship between supply chain maturity and supply chain performance. The results also suggest that the deliver process maturity has a higher impact on overall performance than the other supply chain processes. Best performers schedule a higher percentage of orders to customer request date and are more likely to deliver the goods on the committed date. Although supply chain strategy has a huge impact on financials – 80% of the SCM-professionals don´t know the ROCE or cash to cash cycle of their company – nor did they know the impact of SCM on these financials. The SCM-function gets only in half of the companies full support from top management.
Originality/value –The roots of this difference of SCMare caused by the way how it is implemented, not just as a system theoretical approach but as a multi-faceted approach to holistic management, takingcomponents like leadership, support, SCM-strategy definition into consideration. Seeing SCM as well from a social and psychological perspective and not just from a systems view point is important.

Key Words: Supply Chain Management (SCM), Competitiveness, Volatility

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